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Do you think your workwear branding stops at picking a nice logo or colour scheme? Think again. Deciding or creating a decent logo for your brand is just the first step of branding. Where you put your logo on workwear is just important as design itself, yet often forgets or gives barely a second thought to.
When you do it right, your team will look slick, uniform, and reliable. However, when you do it wrong, and even a good logo can seem like an afterthought. So, let’s break down why placement matters more than you may think.
Why Logo Placement Matters in Workwear?
Proper positioning of your brand logo also ensures that your brand remains visible, clear, and professional. However, improper positioning may make an otherwise good logo look more awkward or too hard to notice.
Improves Brand Visibility: Putting your brand’s logo in the position that is visible will help people recognise the brand easily. This is particularly important for jobs and brands where customer interaction is constant.
Creates a Professional Appearance: Placing the logo in the right spot will give the uniform a professional appearance. This will in turn contribute to the business appearing credible and trustworthy.
Strengthens Brand Recognition: Placing the logo correctly on the uniform will aid the customer in recalling the brand.
Common Logo Placement Options
Putting your brand’s logo on different positions serves different purposes depending on the type of workwear and the environment the employee works in.
Left Chest Placement: This option is definitely one of the favorites since it looks really professional and does not overrun the design.
Centre Chest Placement: This is an extremely daring and visually impactful option, particularly if you plan on using promotional clothing in a laid, back work setting.
Back of the Shirt: Feature a logo at the back of your shirt, especially if it is a large one. Such back designs capture a person’s attention more when employees are in constant motion.
Sleeve Logo: A logo on the sleeve is quite a nice touch, especially if you feature a prominent logo on the chest.
Upper Back Placement: Most often the choice for company names, this one is most suitable if you want your brand to be visible from a distance.
The Concluding Thoughts
Workwear branding is about more than simply printing a logo on a shirt. Just by putting your logo on the right can improve your business identity in many aspects. Businesses looking to enhance your brand visibility, choosing experienced custom workwear printing providers such as Tshirt Design Studio provides practical options for creating personalised workwear for different brands.
